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From January 1999, mVege Vegetarian Restaurant has been through various stages to test their strength, weaknesses, opportunities and threats in the financial aspect, service to customers and also in the economic sense. Being more settled in their objectives, after gaining vast exposure/experience in the food industry and with a to clearer business focus, the owners of mVege Vegetarian Restaurant have a vision and mission to progress forward with an aim to operate more outlets in Kuala Lumpur and later in other states within the country. The expansion plan will be based on either a franchise concept using the existing restaurant as the benchmark or full ownership (branch).

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Advertisement and promotion activities will be carried out aggresively to inform the public of the Restaurant’s existence. As opposed to earlier days, advertisement and promotion activities had to be shelved due to lack of sitting/space capacity and other constraints, which now has been addressed. Full colour brochures on the Restaurant have been printed out for circulation.

Ultimately, one of the main objectives of mVege Vegetarian Sdn Bhd would be to bring about awareness to vegetarians and non-vegetarians on how to have a balance diet using vegetables to supplement the body’s requirement for vitamins and minerals. The inherent objective is to be able to serve vegetarians a wide range of delights at an affordable price without having to compromise quality.